Born in 1999, Switzerland, Pilot Instruments Collection was created by two designers, one from the world of fashion and the other with a fighter pilot background. The two sparked the creation of a lifestyle brand while maintaining the original identity of military spirit coupled with modern designs. The fashion and designs have formed a winning binomial of robustness and class.

Pilot Instruments Collection, a product you can wear all day, in your free time as well as during your business hours; a watch identifiable but not flashy; comfortable and functional; a partner for your trip, be it from your house to your office or on an overseas business trip.

Original Identity

Base on the military spirit with a revised and modernized design that always distinguished watches for Pilots. The generous measures of the cases and leather straps made in Italy have formed a winning binomial of robustness and class.

Brand Direction

A watch that you can wear 24 hours a day, in your free time as in the business time; a watch identifiable but not flashy; a comfortable and functional object; a partner for your trip it is from your house to your office or by taking an airplane to the other side of the world.

Brand Characteristic

A little bit boastful, a little bit daring, a little bit crazy: that’s what we pilots are like… That’s why we always want the best life has to offer; sometimes we even want the impossible.
But because it’s our style, we have to have or even own the fastest and most sporty cars, the most sophisticated and first-rate airplanes, or maybe the most stylish, state-of-the-art speedboats – and, of course, we have to have the most beautiful and fascinating women.

Pilot Instrument Watch

Now available in Europe, Middle East & Asia. With Watches, a lifestyle brand is born… with the possibilities of extending its way to other product categories…